PRISCAVera was founded in 2016 by Prisca Vera Franchetti in New York City. Characterized by impeccable quality, the brand dives into the absurdities of contemporary life with a defiant sense of freedom and humor.
Rooted in Franchetti’s Italian upbringing, considered craftsmanship forms the backbone from which she experiments and shapes her witty designs. Creating a signature aesthetic that is both classic and future-forward, PRISCAVera strikes a balance of its own.